Churn Prediction and Autonomous Retention Agents
Predicting who will leave is the easy half. The hard half is acting on it: treating the persuadable, respecting a budget, and proving the intervention actually kept anyone.
Predicting attrition and acting on it: churn features and labels, uplift vs propensity (treat the persuadable), and an agentic retention workflow that recommends and executes interventions with guardrails and holdout mea…