Pricing and Packaging
Pricing is the single highest-leverage number in a business — it directly sets revenue per customer, funds everything else, and signals value more loudly than any marketing — and it's the decision teams agonize over least and get wrong most. Engineers in particular tend to price by intuition or by cost-plus, when the real question isn't "what did it cost us to build?" but "what is it worth to the customer?" Getting pricing and packaging right is often the difference between a viable business and a struggling one.
Pricing is the single highest-leverage number in a business — it directly sets revenue per customer and signals value more loudly than any marketing — and it's the decision teams agonize over least and get wrong most. The real question isn't 'what did it cost to build?' but 'what is it worth to the customer?'