From Bespoke to Product
Every forward deployed engineer builds one-offs to win the customer in front of them — the ones who last turn those one-offs into product instead of drowning in them.
Every FDE builds one-offs; the ones who last turn them into product. Why bespoke is the right start, the 'third time productize' rule, the feedback loop to the product team, designing custom work for graduation, and managing the portfolio of one-offs.