Content Marketing and SEO
Of all the marketing disciplines, content marketing is the one engineers are most naturally suited to and least resistant to — because it isn't selling, it's teaching. You create something genuinely useful (an article, a guide, a tool), people find it when they need it, they learn to trust you, and some become customers. It's honest, it compounds, and it plays directly to a technical builder's strengths. For technical products, content marketing is often the single most effective and authentic marketing channel there is.
Of all the marketing disciplines, content marketing is the one engineers are most suited to and least resistant to — because it isn't selling, it's teaching. You create something genuinely useful, people find it when they need it, they learn to trust you. It's honest, it compounds, and for technical products it's often the most effective channel there is.